Spanish Car Insurance
Spanish "green insurance" company offers all kinds of incentives ...
Spanish insurer MMT is currently offering a "green insurance policy" called ecopóliza that uses all kind of green incentives to attract customers. Purchasers of this package can not only get their legally-required insurance coverage, but they also get a tree planted in their name to offset some carbon emissions, a smart driving course directed by former F1 driver Emilio de VIllota that promises to teach drivers ways to save up to 20 percent in fuel costs and, finally, a free bicycle for contracts over €599. The benefits to the insurance company are fairly obvious: we can guess that green drivers go slower, so they will likely have less accidents. Perhaps the bike is included so the car sees less time on the road.
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Renault's Very Good Trip Winners Announced
On 10th July 2010, the 16 contestants from the eight European participating countries (Belgium, France, Spain, Germany, Italy, Switzerland, The Netherlands and UK) were reunited in Paris to find out who would emerge triumphant at the end of "Very Good Trip", Renault's TV reality show shown on the web, which launched on 7th April 2010.
Each team had travelled almost 5,000 km and crossed four countries during the road trip, carrying out around 20 challenges, some physically demanding, some funny and all offbeat. At the end of the adventure, the clear winners were the Spanish team, Ana and Manuel, aged 25 and 26, both from Madrid, who managed to capture web users' imagination and attract their votes.
"Very Good Trip" was a huge success, proving the efficiency of Renault's fresh, new concept of a TV reality adventure broadcast on the web. Overall, almost 13 hours of programming showing the participants' exploits was broadcast on the dedicated web page.
Each pair of participants built up a whole community of fans through social networking sites (Facebook, Twitter, YouTube and Flick'r). In total, close to one million web users followed the candidates' adventure on the Very Good Trip website. The Facebook fan page attracted a highly active community of 8,000 fans.